Digital Marketing: Introduction and Components

Do you ever wonder how this era of the Internet is going to end? The answer is never. It is a timeless concept if we look at the current scenarios. And instead of traditional marketing efforts, businesses are now using digital marketing agencies to help themselves grow.

The users on the web also increasing at a very fast pace. Marketers are also aware of the power of online traffic generated. So they are using it in their favor to benefit themselves through a technique called “Digital Marketing”.

People are searching for almost every query they have on different search portals. From education to health, the internet is solving and providing a solution for any trouble a person gets into.

So what are we trying to say here? Basically, with the huge increase in people online, you can take multiple advantages to market your offerings. Digital marketing allows you to market something in a whole new way.

What is meant by Digital Marketing?

Well if we assume by the word, It is the practice to market goods or services digitally.

According to Wikipedia too, “Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums”.

But it is not just limited to marketing things online, it can also be used to make people aware of your name, online consumer support, and more…

What does Digital Marketing include?

There are a lot of concepts to learn in digital marketing. So here are some of them it consists of.

1. Search Engine Optimization (SEO) –

Search Engine Optimization mainly focuses on how you perform at various search engines like Google, Yahoo, Bing, etc. You need to rank high on the Search Engine Results Page (SERP) in order to gain a good amount of organic audience traffic.

Search engine optimization (SEO)

You need to work on three types of SEOs to rank higher on search engines and improve your digital marketing strategies-

  • On-Page SEO – The content you’re promoting to the audience needs to be well written and relevant to the topic and keywords people are searching for. The practice to improve this aspect is known as on-page SEO. This includes the efforts to increase the quality of the content viewers and search crawlers are seeing on a webpage.
  • Off-Page SEO – All the practices to optimize your webpage off of the show is known as off-page SEO. In simple words, off-page SEO includes techniques like link building (backlinks), guest postings, increasing Pagerank, etc.
  • Technical SEO – This type of SEO focuses on the technicalities of your website like backend improvements, optimizing coding, and image compression. It helps in the fast loading of the website which is a big factor in the eyes of search crawlers.

2. Social Media Marketing (SMM) –

A very important concept in Digital Marketing is Social Media Marketing (SMM). It is a practice to promote a brand, product, or service on social media platforms. Nowadays SMM is the most popular practice for marketing as people now tend to use social media more than search engine portals.

It also helps in creating a brand image more personal among the audience. Even many brands and individuals start their Digital Marketing journey through social media due to its ease.

There are many channels to use in social media marketing like Facebook, Instagram, Snapchat, Twitter, LinkedIn, etc.

3. Affiliate Marketing –

The marketing in which you refer the audience to opt for a certain product or service of someone else’s brand in exchange for some commission is known as Affiliate Marketing. You can gain some amount of the price spent on a product through your link as a commission.

Here are various companies that offer affiliate programs like Amazon, Hostinger, Flipkart, etc. You can participate in it and promote their offerings on your channel. It includes affiliate links, page banner ads, and more.

Affiliate marketing is considered the most beneficial and trusted digital marketing practice to do.

4. Email Marketing –

Email marketing is still the best way to keep a strong interaction with your audience base. Almost every big companies which are active in performing digital marketing strategies use Email marketing to communicate with their customers.

There are numerous kinds of email marketing campaigns out there like-

  • Subscription emails and newsletters,
  • After downloading emails,
  • Promotional emails for an event coming up,
  • Offers and discount ping mails,
  • New consumer welcome mails,
  • Tutorial or instructions emails, and more…
  • There are many more concepts to learn and understand in Digital Marketing like Content Marketing, Pay Per Click (PPC), Mobile Marketing, Online PR, and Inbound Marketing.

Are You Ready as a Digital Marketer?

Well if you have confidence, then you turn impossible into possible. But just by reading this or some other article on the internet, you are not really a marketer for now. Digital Marketing is a very wide and dynamic field, even people with years of experience cannot be considered perfect digital marketers.

All the skills could only be mastered by practice. So to be a successful digital marketer and shine your digital marketing skills, you need to implement them on your own and learn from every mistake. Till then keep learning and practicing.

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